Author

Brad Smith

7 posts

Thirty Years of Small Improvements Led to One Big Idea

Looking back, I don't think our biggest innovation was one breakthrough. It was the result of thirty years of asking one simple question: "How can we make this better?"

Oct 26, 20266 min

Partners

The Most Valuable Asset We Ever Built Wasn't on Our Balance Sheet

Looking back, I don't think the greatest asset we built was our client list, our revenue, or even our reputation. It was the knowledge we accumulated, and our commitment to making sure it didn't disappear.

Oct 26, 20267 min

Partners

The Marketing Business I Wanted to Build Changed Over Time

Looking back, I realize the agency I was trying to build thirty years ago isn't the same agency I'd choose to build today.

Oct 26, 20268 min

Partners

Marketing Was Never the Product

Looking back, I realized our clients weren't buying websites, SEO, content, or AI. They were investing in growth.

Oct 26, 20266 min

Partners

Why AI Doesn't Scare Me as a Marketing Agency Owner (That's a Lie)

I'd love to tell you I wasn't worried when AI exploded onto the scene. That wouldn't be true.

Oct 26, 20267 min

Partners

If I Were Starting a Marketing Agency Today

Twenty five years ago, I was trying to build a successful marketing agency. If I had to start over tomorrow, I think I'd build a very different business.

Oct 26, 20267 min

Partners

The Day I Realized I Was Building the Wrong Kind of Marketing Agency

For years, I thought growing an agency meant adding more clients, more employees, and more revenue. Looking back, I was measuring success by the wrong metrics.

Oct 21, 202610 min