Partners
Lessons on growth, scale and building a business worth owning, for agency owners and advisors. The Agency Evolution Series is a good place to start.
Looking back, I don't think our biggest innovation was one breakthrough. It was the result of thirty years of asking one simple question: "How can we make this better?"
cat thirty-years-of-small-improvements.md →
Looking back, I don't think the greatest asset we built was our client list, our revenue, or even our reputation. It was the knowledge we accumulated, and our commitment to making sure it didn't disappear.
cat intangible-business-assets-competitive-advantage-the-most-valuable-asset-we-ever-built-wasnt-on-our-.md →
Looking back, I realize the agency I was trying to build thirty years ago isn't the same agency I'd choose to build today.
cat how-business-success-definition-changes-the-marketing-business-i-wanted-to-build-changed-over-time.md →
Looking back, I realized our clients weren't buying websites, SEO, content, or AI. They were investing in growth.
cat what-clients-really-want-from-agencies-marketing-was-never-the-product.md →
I'd love to tell you I wasn't worried when AI exploded onto the scene. That wouldn't be true.
cat ai-impact-on-marketing-agencies-why-ai-doesnt-scare-me-as-a-marketing-agency-owner-thats-a-lie.md →
Twenty five years ago, I was trying to build a successful marketing agency. If I had to start over tomorrow, I think I'd build a very different business.
cat how-to-start-a-marketing-agency-if-i-were-starting-a-marketing-agency-today.md →
For years, I thought growing an agency meant adding more clients, more employees, and more revenue. Looking back, I was measuring success by the wrong metrics.
cat building-the-wrong-kind-of-agency.md →See how the reseller program fits your practice, or apply to sell RogIQ under your own brand.